Overview

This article explains how Contently uses Google's Natural Language Processing (NLP) to provide personalized freelancer recommendations. You will learn how the system matches freelancers to your content needs based on your content strategy and the freelancer’s expertise.

Information

Contently leverages Google’s Natural Language Processing (NLP) technology to match your content needs with the most suitable freelancers in its network.

Google’s NLP analyzes the content you’ve previously produced and your overall content strategy. It also reviews the freelancers’ portfolios, identifying key themes, tones, and expertise that align with your goals. This ensures that you are working with freelancers who not only understand your subject matter but can also align their writing style and expertise with your brand’s voice and objectives.

The NLP-powered recommendation system is built into the platform, so when you create a new content brief or story request, the system automatically analyzes it against available freelancers. It reviews elements such as the content format (e.g., articles, videos, infographics), the subject matter, and the target audience to generate a list of the most relevant freelancers for your project.

Each freelancer recommendation comes with details about their experience, relevant work samples, and the topics they specialize in. This allows you to quickly review and select the freelancers who are the best fit for your content needs. You can either invite them to pitch ideas or assign a project directly to them based on their portfolio and experience.

For example, if you need content about a specific industry, such as healthcare or finance, NLP will highlight freelancers who have written extensively in that area. If your project requires a specific tone, like formal or conversational, the system will take this into account as well when recommending talent.

If your content strategy evolves or you are launching a new product or service, the recommendation system can adjust to these changes. Simply update your brief with the new requirements, and the NLP technology will ensure you receive the most current and relevant freelancer recommendations based on the new parameters.

This automated process saves time and ensures that your content strategy is always supported by the right talent. You can confidently produce content knowing that the freelancers you work with are aligned with your goals, tone, and audience needs.

Additionally, the system allows for custom freelancer requests, where you can specify niche or specialized needs not covered by the standard recommendations. This ensures that you have access to the best talent for any content type or strategy, even for highly specific or technical projects.

Summary

Contently’s Google NLP-powered recommendation system provides personalized freelancer suggestions based on your content strategy and needs. The system analyzes your brief, content type, and audience to match you with the best freelancers. This process saves time and ensures that the freelancers align with your brand’s voice, expertise, and content goals. For specialized needs, custom requests can be made to find the right talent for even the most specific projects.